After meeting Lane Houk at a conference, I bought into his Signal Genesys software, which promised AI-powered press-release distribution and SEO/AEO magic. He demanded a hefty $10,500 upfront, claiming his tool would blast our articles to hundreds of sites and “triangulate” them into authority. In practice, we wasted hundreds of hours and saw zero results.
Whenever we tried to use the platform, support went dark. Emails and requests were ignored for weeks. When he did respond, Lane would deflect, accuse us of not following instructions, and gaslight us. It quickly became clear that Signal Genesys was nothing but slick sales and snake-oil. The platform never ranked for anything, none of its pages were indexed, and the features he bragged about simply didn’t exist.
This fiasco is a warning to anyone tempted by slick SEO/AEO schemes: don’t pay huge upfront fees to self-proclaimed gurus. Real reputation comes from hard work — writing quality content, earning reviews, and serving clients. If someone promises miraculous results via AI or press-release spam, hold onto your wallet. Learn from my $10K mistake: avoid aggressive SEO/AEO peddlers who sell vaporware, then blame you when it fails.