https://www.youtube.com/watch?v=daSoK1ZYm_Q
In this updated story, I’m embedding the full video of my experience with Lane Houk’s Signal Genesys platform, a cautionary tale for anyone tempted by slick SEO/AEO promises. After meeting Lane at a SevenFigure Agency event in July 2022, I was sold on his AI-powered Signal Genesys software that supposedly turned a single article into hundreds of press releases, building a ‘corroborating loop’ of citations. He claimed it would triangulate content across a media room, press release sites, and your own articles to skyrocket local rankings. But as the transcript shows, citations have been declining in importance and his tool provided no real E-A-T value.
I invested $10k and hundreds of team hours testing the system across plumbers, dentists, landscapers and personal injury attorneys. The onboarding dragged on, support vanished, and promised features didn’t exist. Press releases were distributed to random sites with no local relevance, nofollow links, and nothing indexed. When we questioned results, Lane deflected and gas-lit us, accusing us of not following instructions. Even months later, not a single page from his own demo ranked or was indexed, a huge red flag for any SEO product.
This full transcript lays out every milestone: the endless email chains, missed calls, constant excuses, and eventual name-calling when we asked for accountability. It shows how some SEO/AEO peddlers aggressively sell big upfront packages, fail to deliver, then blame the customer. Let this be a spicy warning: don’t fall for AI buzzwords and press release spam. Real authority and reputation come from genuine content, satisfied customers, and patience—not from overpriced, untested software.