# Timeline of Interactions with Lane Houk and Signal Genesys
## Summary
In mid‑2024 I purchased the Signal Genesys platform from Lane Houk’s Brand Equation for $7,500 and later bought thousands of dollars of syndication credits. The promise was a white‑label SEO solution (which we called “Cloud Signals”) that would help our agencies drive ranking improvements for clients. Instead, the platform proved unreliable and the vendors were largely unresponsive. The timeline below documents our repeated attempts to get help, the defensive responses we received, and the lack of results.
## Detailed Timeline
– **July 15, 2024 – Initial follow‑ups:** Matt from TekAssets, the main support contact for Signal Genesys, finally replied and admitted their support inbox was overwhelmed by spam. He acknowledged missing our earlier emails and promised to “get you guys squared away tomorrow.”
– **Mid‑2024 – Questions about ranking claims:** When I asked Lane why his own sites didn’t rank despite the claims made for his SEO platform, he became combative. He wrote, “What are you talking about? Stop with the drama,” and insisted that he had “answered every email sent,” even though we had delivery‑failure notifications proving otherwise.
– **Late 2024 to 2025 – Repeated follow‑ups:** Over the following months our team sent dozens of emails requesting training, clarifications on features and metrics, and evidence that the platform could deliver results. Most messages were ignored. Matt periodically blamed spam filters and repeatedly promised he’d follow up “tomorrow,” but rarely did.
– **Evidence of failed delivery:** At least three of our emails bounced back with delivery‑failure notifications, proving the problem was on their end. Despite this, Lane later accused us of “ghosting” him and failing to communicate.
– **Contradictory statements:** In one exchange, Lane claimed our last email “didn’t require a reply” even though we were still waiting for support, directly contradicting his claim that we received full support.
– **Team experiences:** Other team members, including Warren, reported that they were actively using the system and reaching out for help without getting meaningful responses. Collectively we invested over $10,000 in the platform and credits without seeing any measurable ROI.
## Related reading
For a deeper look at Lane Houk’s smear campaign, see my post on DennisYu.com: [Lane Houk’s Smear Campaign Is a Self‑Inflicted Mess](https://dennisyu.com/lane-houks-smear-campaign-is-a-self-inflicted-mess/).
## Conclusion
The Signal Genesys / Brand Equation platform did not deliver the promised SEO results, and Lane Houk and his support team were dismissive and unresponsive. We have detailed records of our communications — including timestamps, quotes and bounce notices — that show we made good‑faith efforts to get the platform working. Based on this evidence we are seeking a full refund of all money paid.